Spring 2020
Track It Forward, Freelance Project

Track It Forward is a time tracking system designed to empower volunteers and organizations to connect, track, and report their hours. Track It Forward produced an hours log tour/wizard to help trial users, guiding them through various sections of the site relating to hours tracking and introducing them to key features and functions. 

Statistics showed that while trial user might begin the tour, many users were not completing it. I was asked to help discover what might be preventing trial users from completing the tour and help ideate on what could improve it.

I turned to the data to discover what users were doing and what they were clicking on to see whether any patterns presented themselves:

• Examined existing statistics (completion rates, drop-off pages) 

• Examined existing user flows (for the types of hours tracking) 

• Reviewed user sessions

I analyzed actions and paths users were taking, identified pain points in the tour, and created a set of recommendations for improvement.